• Kurling

Understanding People From Low Socio-Economic Areas

People from low socio-economic groups

Getting this group active and getting this group activating


Understanding participants

Using our learning

  • University of Northampton research paper


Understanding Participants

Getting the right people

We know who our coaches are, what coaching they do and why, taking time to understand their lives and circumstances

We understand the barriers that prevent people from starting coaching

** Local people to attract local people - good soft skills - role model - leadership - not traditionally sporty - Appropriate marketing for positions...do they want to become 'coaches'?

Using our learning

A session close to home at the right time of day to suit their needs is more likely to attract a leader into their role - monetary incentive - express the benefits to THEM, health, quals, experience,

Mobilising people

Refer to the minimum operating standards doc

Peer Support model

Language (not a coach) and support from *** Make it EASY

Looking After People

People from low socio-economic areas we have found tend to have a higher than average lack of confidence in themselves as leaders, their knowledge and their skills therefore support once mobilised is essential. Peer support we have found plays an integral role in the development of this confidence as does ensuring that these activators/leaders feel prepared and ready to take on the challenge, whether this is through providing them with a qualification or invaluable experience.

Developing People


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