Activity Alliance releases Ten Principles film to help providers know how to attract and retain disabled participants
Posted: Fri, 15 Jun 2018 18:05
Activity Alliance, supported by Sport England, has released the Ten Principles film to guide providers to deliver more appealing and inclusive opportunities. If embedded within planning and delivery, the principles can be the vital ingredient for delivering activities that will support disabled people to be and stay active for life.
The first in a series of films on the ten principles, it introduces viewers to the approaches which together can drive awareness, engage, support and reassure participants.
Kris Saunders-Stowe, a fitness instructor and a wheelchair user, presents the film in a variety of sporting settings. Other people with impairments and long-term health conditions support him to explain the principles in more detail. From a sunny afternoon at a Salford Wheels for All cycling session to a cold morning running on Southport Promenade, the film captures the principles in the real life environment.
In October 2014, Activity Alliance (under its former name the English Federation of Disability Sport) released the Talk to Me report. This report outlines ten principles developed with disabled people that sports providers should follow to help make their activities more appealing.
Barry Horne, Chief Executive for Activity Alliance:
"Whilst many providers already offer opportunities for disabled people to take part, the high number of disabled people who are inactive remains a major cause for concern. Disabled people told us that, too often, they are unaware of opportunities available to them or said that what is offered is not appealing or accessible enough.
"This film gives us an understanding of how we can all make opportunities attractive and inclusive. What's clear from our experience of applying the principles is that they can be adapted to all audiences but include some considerations which are particularly important to successfully engaging disabled people."
Sport England's Executive Director Mike Diaper said:
"We're proud to support the creation of this film highlighting how the barriers that can deter disabled people from playing sport or being active can be removed. Everyone who works in the sports and activity sector needs to watch it and then put the simple and practical principles into action."
Find more information on Activity Alliance on www.activityalliance.org.uk