England Golf launch new campaign to get more women into golf - #ThisGirlGolfs
Posted: Mon, 03 Aug 2015 12:11
There's some great women players on the world stage – but all too often golf is seen as a game for men. Think again! A new video campaign, supported by England Golf, is setting out to shift this perception and inspire participation.
#ThisGirlGolfs launched last week at the Ricoh Women's British Open and highlights women who are already playing the game at all levels.
It spreads the message that golf is a game for all, with a unique handicapping system which allows people of different abilities to play and compete together, making it a great game for women and men alike.
#ThisGirlGolf features a series of different women and girls of all ages and backgrounds, showing how they fit golf into their everyday lives and enjoy the game.
It includes England Golf Ambassador Charley Hull and fellow tour professional Henni Zuël, alongside Ellie Lace, a 15 year old amateur golfer, and BBC Breakfast presenter Naga Munchetty. It shows tour players travelling to practice sessions on the tube, girls honing their skills at urban driving ranges, a young girl sneaking into her brother's bedroom to borrow his clubs and a father taking the time to teach his daughter how to play.
Charley Hull commented: "I have always had a love of golf, picking up my first club aged two. It's a fantastic game to play with friends, a great way to relax and get outdoors. It's been great to be part of #ThisGirlGolfs and I hope it will encourage girls to head down to their local driving range or golf club and give it a go."
England Golf is supporting #ThisGirlGolfs as part of its 'Raising Our Game' strategy which aims to increase the number of people who play golf regularly and reverse the decline of club members. Attracting more women and girls is key to this.
David Joy, Chief Executive of England Golf, commented: "We are aware, that like many other sports, golf faces challenges and there are trends in declining participation that we would be foolish to ignore. As part of our strategy "Raising our Game" and by embracing #ThisGirlGolfs campaign, we hope to work together with the golfing community to encourage more women and girls into the sport and enjoy the benefits the game can give."
#ThisGirlGolfs is also supported by the PGA, Scottish Golf and Sports Publications, the official media partner of England Golf.
Sandy Jones, Chief Executive of The PGA added: "Golf is actually a very accessible, welcoming and enjoyable environment and we want to get that message across to women who may not have considered golf as an option.
"This is a great opportunity to both raise the profile of golf, break down myths and misconceptions and to actively encourage women of all ages to see golf as a realistic choice – whether that is for personal, professional, business or social reasons."
Hamish Grey, Chief Executive of the Scottish Golf Union, added: "We are delighted to be supporting #ThisGirlGolfs which will be a key part of our own Get into Golf campaign to encourage more adult women into the game."
Eve Burton of Sports Publications, which has driven, managed, and delivered the campaign, said "Golf is an amazing game, it is a modern and vibrant sport played by women and men and consumed in a variety of different ways. #ThisGirlGolfs is not reinventing the sport it is merely presenting in the way it deserves to be."
For more information, please visit: #ThisGirlGolfs