Women In Sport
FACT: Research shows that WOMEN are LESS likely to take part in sport than men!
In England, there are currently 1.9 million fewer women than men playing sport once a week.
The motivations behind female sporting participation are extensive and varied and what sways and influences one woman at one time does not necessarily effect another.
We are working hard to encourage more women to get active. Not only does regular activity improve women's own physical and mental health, but women have a strong influencing role within their own families.
This Girl Can
Tackling the Barriers Head On!
All the research tells us that more women in the UK want to be more active!
Sport England's This Girl Can Campaign was launched in January 2015 to tackle head on the barriers that stop millions of women being more active.
Led by Sport England, it is the first of its kind to feature women of all shapes, sizes and abilities that sweat and jiggle as they exercise.
It seeks to tell the real story of women who exercise and play sport across Derbyshire and the rest of the country by using images that are the opposite of the idealised and stylised images of women we are now used to seeing.
Sweating like a pig, feeling like a fox" and "I kick balls, deal with it" are among the hard-hitting lines used to prompt a change in attitudes and help boost women's confidence
This campaign proved the point, with 7million hits on You Tube; 50k plus followers on Twitter; 150k likes on Facebook and international accolades for its brave and empowering approach of targeting 'non-lycra' wearing women who make up the majority of those wanting to get more ACTIVE!
Why are Women Less Active?
Despite tremendous efforts by various sports providers, the intrinsic problems remain. Women generally don't get active for fear of being judged and often avoid formal gyms with high annual fees and places where lycra 'rules'. Women prefer to find local clubs/classes/groups where they can be 'coaxed', not 'coached', locally.
Being with friends and ideally getting active in ways which we can fit around other daily 'responsibilities' and family commitments.
A wide range of groups and sports providers have responded to these needs and set a variety of community-based clubs/classes to cater specifically for women. NGBs are running 'low impact' classes (such as Breeze Cycling, Back to Netball, Get Into Golf etc) to encourage women and girls 'back into sport'.
The fitness and commercial industry has also played its part, with activities such as Zumba, and dance related activities as well as group activities such as Buggy Fit and the numerous Boot Camp providers providing empowering opportunities for women to have fun getting active together.
- What Sways Women to Play Sport #swaytoplay - assessing the question of what the key influencing factors are that get women playing sport
- The Ideal Sports Club for Women - the factors that create the ideal sports club environment for women
- Women and Informal Sport - why informal sport settings appeal to women
- Go Where Women Are - explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active and what this means for sports and exercise activities and initiatives.
Northants Girls Can
#NorthantsGirlCan was launched in October 2015 with the aim of inspiring women and girls across the county through a range of projects and activities.
The #NorthantsGirlsCan Fund supports local community groups, organisations and clubs provide tailored activities to engage and provide regular and sustained activity for women aged 25 years and above.
For more information on the project take a look at our video and some of the #NorthantsGirlsCan Case Studies