Sporting Market Segmentation
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.
The segments provide the knowledge to influence people to take part. This work is part of our drive to get 20000 people in Northamptonshire doing more sport by 2012.
Each segment can be explored at differing geographic levels: It’s possible to find out what people's sporting habits are in a particular street, ward or local authority within the county.
To view the data for each local authority area in Northamptonshire and see how we compare to the county, regional and national picture click on the links below.
Find out more about market segmentation from Sport England here.